Engine, etc.: 303 series; 303 cu. in., 75 hp; 125 in. wheelbase; 3,770 lbs.; capable of 70 mph.; body by Fisher, job 1168, body 145 (Body maker, job and body numbers from plate on firewall of car.)
The LaSalle started as a new line to fill the gap between Buick and Cadillac in the General Motors lineup of prices. It was introduced in March, 1927.The name came from French explorer Robert de…
Engine, etc.: 303 series; 303 cu. in., 75 hp; 125 in. wheelbase; 3,770 lbs.; capable of 70 mph.; body by Fisher, job 1168, body 145 (Body maker, job and body numbers from plate on firewall of car.)
The LaSalle started as a new line to fill the gap between Buick and Cadillac in the General Motors lineup of prices. It was introduced in March, 1927.The name came from French explorer Robert de la Salle (1643 – 1687), while Cadillac was named for explorer Antoine Laumet de La Mothe, sieur deCadillac (1658 – 1730).
It was the first production car to be designed by a stylist, Harley Earl, as his first project at GM and led to the formation of GM’s Art and Colour Department. The LaSalle is widely regarded as the beginning of modern American automobile styling. Harley Earl conceived the LaSalle as not just a junior Cadillac but as something more agile and stylish. The result was a smaller yet elegant counterpoint to Cadillac’s larger cars, unlike anything else built by an American car manufacturer.
The LaSalle was produced in Cadillac’s production facilities and billed as a “companion car to Cadillac”, with Cadillac quality and dependability in a lower price package. Styling was equal to functionality in the design. Harvey Earl, inspired by Hispano-Suiza, included the LaSalle’s marque.
Being sold with a Title
*The following ratings were provided by the consignor, based on a scale of ‘Poor’, ‘Fair’, ‘Good’, ‘Very Good’ or ‘Excellent’. (Excellent = 100% restored)